SIXT- Car rent in Ukraine
Goals:
1. To increase company " SIXT " recognition/popularity in Ukraine.
2. Increase flow of target audience to the site.
3. Increase number of conversions from the site (registration for car rent, etc.)
Works performed:
1. 1. Conducted web site analytics, agreed on key performance indicators (KPI) and advertising channels.
2. Integrated key performance indicators (KPI) into statistical data collection system (Google Analytics).
3. Set up Google Ads advertising account.
4. Set up Google Ads connection with Google Analytics (set up goals in Google Analytics and imported data into Google Ads).
5. Set up audience in Google Analytics to collect information and conduct remarketing campaigns.
6. Collected and grouped semantic core for setting up campaigns, as well as collecting negative keywords to filter out inappropriate requests.
7. Prepared ads for each created group (3-5 ads to improve rotation and determine the most effective ads).
8. Set up search campaigns with targeting at final locations.
9. Set up all relevant ad extensions (additional links, phone numbers, addresses, clarifications, structured descriptions) which made it possible to provide additional information to users, make ads more attractive, and also reduce the cost of a click and increase CTR.
10. Set up correct ad schedule demonstration.
11. Set up campaigns on Display Network with targeting by interests and key words.
12. Set up campaigns on Display Network with remarketing for all categories of visitors who entered the site.
13. Set up HTML5 ads on Display Network (using them enables to attract users in a more effective way).
14. Excluded ad demonstrations on inappropriate locations (on children's, gaming sites, games, mobile applications, delicate categories of sites/sites for adults, etc.).
15. Regular audit of reports on search enquiries is carried out (the list of negative keywords is expanding, new most relevant keywords are added)
16. For low-performing and low-ranking keywords bid adjustments are regularly performed.
Achievements/Results:
1. Significantly increased overall site traffic.
2. High conversion rates achievement (car booking, transfer order, callback orders, click-calls, etc.).
3. High keyword ranking has been achieved.
4. The campaign ranking occupied first positions on search engines.
- Average position of the campaign in search network — 1,7.
- Percentage of demonstrations received — 37,11%
- The coefficient of received demonstrations on top positions in search network — 93,15%
- The coefficient for displaying above search results — 54,13%
Systematic analysis of statistical data and appropriate advertising strategy allowed us to achieve such high results in a short time period. We do not stop at achieved goals and continue working with “SIXT” company.
The launch period of advertising campaign is 5 working days.
Goals:
1. To increase company " SIXT " recognition/popularity in Ukraine.
2. Increase flow of target audience to the site.
3. Increase number of conversions from the site (registration for car rent, etc.)
Works performed:
1. 1. Conducted web site analytics, agreed on key performance indicators (KPI) and advertising channels.
2. Integrated key performance indicators (KPI) into statistical data collection system (Google Analytics).
3. Set up Google Ads advertising account.
4. Set up Google Ads connection with Google Analytics (set up goals in Google Analytics and imported data into Google Ads).
5. Set up audience in Google Analytics to collect information and conduct remarketing campaigns.
6. Collected and grouped semantic core for setting up campaigns, as well as collecting negative keywords to filter out inappropriate requests.
7. Prepared ads for each created group (3-5 ads to improve rotation and determine the most effective ads).
8. Set up search campaigns with targeting at final locations.
9. Set up all relevant ad extensions (additional links, phone numbers, addresses, clarifications, structured descriptions) which made it possible to provide additional information to users, make ads more attractive, and also reduce the cost of a click and increase CTR.
10. Set up correct ad schedule demonstration.
11. Set up campaigns on Display Network with targeting by interests and key words.
12. Set up campaigns on Display Network with remarketing for all categories of visitors who entered the site.
13. Set up HTML5 ads on Display Network (using them enables to attract users in a more effective way).
14. Excluded ad demonstrations on inappropriate locations (on children's, gaming sites, games, mobile applications, delicate categories of sites/sites for adults, etc.).
15. Regular audit of reports on search enquiries is carried out (the list of negative keywords is expanding, new most relevant keywords are added)
16. For low-performing and low-ranking keywords bid adjustments are regularly performed.
Achievements/Results:
1. Significantly increased overall site traffic.
2. High conversion rates achievement (car booking, transfer order, callback orders, click-calls, etc.).
3. High keyword ranking has been achieved.
4. The campaign ranking occupied first positions on search engines.
- Average position of the campaign in search network — 1,7.
- Percentage of demonstrations received — 37,11%
- The coefficient of received demonstrations on top positions in search network — 93,15%
- The coefficient for displaying above search results — 54,13%
Systematic analysis of statistical data and appropriate advertising strategy allowed us to achieve such high results in a short time period. We do not stop at achieved goals and continue working with “SIXT” company.
The launch period of advertising campaign is 5 working days.
Google Ads 
Google Analytics 
Google Tag Manager 
