From strategy to successful advertising campaigns.

We determine the most optimal channels and work to increase efficiency.

When developing a marketing strategy and conducting promotional events, it is important for them to be measurable and predictable. It requires experience, understanding of Internet channels structure and knowledge of tools which can be used and evaluated in an effective way. To get guaranteed result you need to contact the professionals.

Our approach involves

1. Definition of marketing objectives as a part of agreed advertising strategy.

2. Coordination and integration of key performance indicators (KPI) from advertising campaigns into statistics data collection systems:

- traffic (attendance, page viewing, CTR (click-through rate), traffic sources);

- user behavior (failure rate, time spent on site, viewing depth);

- conversion (achievement of goals, conversion rate);

- the cost of attracting (the cost of a click on an advertisement, the cost of attracting one client, the cost of receiving one order, the cost of lead);

- repeat visits and sales coefficient/factor;

- return on investment (ROI) coefficient/factor in advertising campaigns;

- other performance indicators;

- integration with the Google Tag Manager management system;

- integration with Google Analytics data collection and analysis system, Facebook Pixel.

3. Approval of advertising channels and advertising campaigns launch:

Google Ads:

- setting up ads on search network;

- setting up ads on display-media network;

- setting up product listing ads;

- setting up video ads;

- setting up remarketing;